Vetport

Logo

The Vetport logo, designed by Ashna S M, is a unique and innovative representation of a cloud-based veterinary practice management software. The logo features the letter "V" from Vetport as the main character, incorporating elements of a dog and a cat to symbolize the veterinary aspect. The inclusion of a cloud signifies the importance of a cloud-based app for the well-being of animals. The color scheme of navy blue and red adds a touch of professionalism, strength, and attention to the design.

Design Unique Properties

The Vetport logo stands out from others in its field due to its clever integration of various elements. By using the letter "V" as the main character, the logo creates a symmetrical and visually appealing design. The addition of the dog and cat silhouettes represents the veterinary aspect, while the upward gaze towards the cloud emphasizes the significance of a cloud-based app for animal care. The choice of navy blue and red as the color scheme adds a sense of professionalism, strength, and attention to detail.

Design Realization Technology

The Vetport logo was created using Adobe Illustrator. After initial sketching and brainstorming, the final design was realized in the digital realm, allowing for precise and clean lines.

Design Specifications

The Vetport logo is designed to be used across various mediums, including business cards (54mmX92mm, 92mmX54mm), letterheads (215mmX279mm), and envelopes (251mmX209mm).

Design Interaction

The hidden cloud element within the Vetport logo has received positive feedback both internally and externally. The design effectively communicates the cloud-based nature of the veterinary practice management software.

Design Location and Timeframe

The Vetport logo project was initiated in March 2018 and completed in April 2018 in Mumbai, India.

Design Research

The design process for the Vetport logo involved a thorough understanding of the project requirements, as well as extensive research on related elements. As a globally used software, the designer also conducted research on competitors to ensure a unique and effective design.

Design Challenges

One of the main challenges faced during the creation of the Vetport logo was incorporating the cloud element into the main character while maintaining simplicity and professionalism. This aspect of the design was crucial and required careful consideration and execution.

Design Notes

The Vetport logo utilizes the letter "V" as the main character, taking advantage of its symmetrical design for digital media. By adding the silhouettes of a dog and a cat, the logo effectively represents the veterinary aspect. The upward gaze towards the cloud emphasizes the importance of a cloud-based app for animal well-being. The color scheme of navy blue and red adds a touch of professionalism, strength, and attention to the design.

Awards and Accolades

The Vetport logo was awarded the Iron A' Design Award in 2019 in the category of Graphics, Illustration, and Visual Communication Design. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The Vetport logo stands out for its integration of industry best practices and competent technical characteristics, contributing to a better world.